Our team was commissioned by the advertising agency WOW FACTOR to develop and implement the concept for the launch of the new NIKE collection.The event took place on three floors of the Brody Studio in Budapest. When creating the concept, the aim was to focus attention on the clothes, to create a coherent brand communication through the contrast between the understated location of the presentation and the newness of the collection, and the associated marketing campaign. The colour palette and materials of the collection, with the subtle elegance of pink, beige and silver, contrasted sharply with the brutal, vibrant textures of the interiors. Alongside the metallic elements, steel grilles and bright neon lights, feminine colours and subtle lighting fixtures helped to make the new collection pieces a lasting visual experience.