In 2011 Sanoma Media asked us to develop then operate a booth system for their umbrella brand in which they can communicate about each and every one of their divisions and brands (print media, websites, tablet and smart phone applications). We had to be ready to safely exhibit any kind of products. Great transportability and reassembility were highly important conditions. The booth needed to be a variable system so that it fitted different locations from 4 to 40 square meters. Our implementation earned MOBILSOFA 3rd place prize at the 2012 LolliPOP BTL and Communication Awards in the category of instore solutions.